Google Analytics 101:
How to Interpret Your Website Data for Fun and Profit
In 2006, Google Analytics ushered in a new era in website tracking and measurement. For the first time, anyone who wanted access to first-class web analytics could do so for free.
Are you taking advantage of this powerful tool, or are you letting chance and poor assumptions dictate your web marketing decisions?
Google Analytics 101
Date:
May 21st, 2009
Time:
8:30AM to 10:00AM
Place:
Cost:
FREE
If you’re not running web analytics, you are not going to have the data necessary to make informed decisions that impact your website’s lead and revenue generating capabilities. In this seminar you’ll learn:
- Standard Google Analytics terms and definitions
- How Google Analytics actually measures your website traffic
- How to set up your free Google Analytics account
- How to determine appropriate conversion goals
- How to determine the KPI (Key Performance Indicators) for your website
- How to integrate Google Analytics and Google AdWords
Whether you’re a business owner or marketing director, investing the time to understand Google Analytics will undoubtedly improve your website’s ROI.
Space is limited so call to reserve your seat today!
(804) 228-4400