Learn To Write Effective Web Content Or Else!
Presented by NetSearch Direct and Zuula Consulting
Studies show that users only have time to read 20% of the content on a typical web page.
Effective Web Content
Date:
May 20th, 2010
Time:
3:30PM to 5:00PM
Place:
Cost:
FREE
Knowing which 20% can mean the difference between a mediocre user experience and an amazing one. The rules for writing effective web content are different than traditional media. Successful web copy can:
- Establish page one search engine rankings
- Increase online conversions and offline revenue
- Improve website usability and brand awareness
So Ignore Your Web Copy at Your Own Risk!
In this month’s seminar, you will learn:
- How users really read a webpage
- How to write copy that resonates with your prospects
- How to structure copy for maximum search engine optimization
- What an inverted pyramid is and why it matters
- How to avoid common grammatical mistakes
- How to write at the appropriate reading level
- What eye tracking studies reveal about effective copy
- And much more…
Our co-presenter, Zuula Consulting is a Richmond-based comprehensive writing company helping professionals and businesses nationwide use effective communication to successfully advance their goals. They offer a full range of services, including copywriting, editing, ghostwriting and proofreading.
Space is limited so call to reserve your seat today!
(804) 228-4400