Search Engine Marketing 101: Why Search Matters to Local Business
73% of consumers when shopping for a product or service, say they use Internet search engines such as Google, Yahoo, or MSN to find and buy from local businesses.
Understanding how the internet and Search Engines impact your business will help you
- Reach local customers shopping for your products and services
- Increase revenue and new customers
- Establish and Protect your companies market share online
So… Learn how Search Engine Marketing has become more effective than traditional marketing methods like Radio, TV, and Yellow Page Print Advertising.
The Search Engine Marketing Seminar will teach you the importance of online advertising, consumer trends, target driven methods, and tracking capabilities that allow you to know first hand how well Search Engine Marketing works for your business. In this month’s seminar, you will learn:
- Standard terms and definitions
- The different areas of a search results page
- The difference between paid search and organic search
- How to determine an appropriate Pay Per Click budget
- Why the number one spot isn’t always worth it
- How to identify the right keywords
- What a landing page is and why you need one
- What makes people click on an ad
- What factors affect your organic search rankings
- How to track and measure results
- And much more…
Please feel free to download the PPC 101 Presentation Here!